The Sun Does Not Shine Out of Apple’s A@@

So, in the above linked article, the new face for Apple again proclaimed that if it isn’t something Apple is doing, it isn’t worth doing. In this case, it’s specifically frustrating that computer companies have decided they know what we need better than we do ourselves. At issue is the convergence of tablet capabilities on laptops. And in this case, Apple has decreed this to be useless, narrowly defining the benefits of tablets to … I don’t know… seemingly, the ability to play Angry Birds and watch cool videos.

My recent dilemma is in trying to find a suitable replacement for the tablet PC I used as my primary business machine for roughly six years.  First it was a Lenovo, then it was an HP, and contrary to the opinions of Apple Snobs, the most useful tablet functions I need are the ability to take notes with a stylus, enhance my presentations with “ink gestures,” and various editing and ‘markup’ functionality. My point here is that, before Apple marked its territory by virtually peeing all over the term “tablet,” the aforementioned functionality defined what a tablet PC was, and now we have to accept that tablets are only meant as a platform for Apps.

When the iPad revolution became the latest computing sensation that was sweeping the nation, my hope was a lighter, more portable vehicle for the business functions I knew as “tablet functionality.” Instead, Apple, for its own marketing benefit, has usurped the term and defined it as a solely entertainment-based platform. And that’s ok, just step back and get over yourself, Apple. the combination of tablet and PC functionality actually predates your precious iPad–it’s not a bad or useless idea. You didn’t invent the word tablet, and you needn’t disavow anything that combines the terms “tablet” and “PC” — your bottom line is fine without telling us to stop wanting tools that will help us.


About Art

I've been a higher education professional for over 15 years and an Academic Advising administrator for the past eight of those. I have a background in exploratory student advising and have spent a great deal of time guiding students through contemplating their personal college-to-career pathways. I've published, presented, and consulted on the intersection of social media and academia and am a firm believer in social media's power as a tool for engagement rather than solely information delivery. I've worked at public and private institutions as well as 2-year colleges and 4-year universities. I believe in Academic Advising as a teaching and learning activity, that learner-centered education is the key to students' academic success, and that as long as we keep students' individual goals and success at the center of our decision-making process, the problem of college-level student attrition can be solved.
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